Apple #2 brand globally
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According to brandchannel.com’s latest world-wide survey of brands, Apple ranks #2 globally right after Google on a global scale.
Apple ranked number 1 in North America according to the survey. Maybe with the iPhone coming out in ‘07 Apple might be able to take the #1 position globally in the near future.
Generating the Results: How’d We Do That?
Unlike other brand rankings that crunch financial numbers, the Readers’ Choice poll measures brand impact according to brandchannel readers. “Impact” can be good or bad. For instance, Sony could have impacted you positively with its PlayStation 3, negatively with a malfunctioning laptop battery, or both.
The study runs online and is open to the public during November and December. Votes can be cast for up to five brands per region; respondents can only vote once per region but no section is mandatory.
More than 3,600 people from 99 countries voted in the 2006 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with an almost equal number of men and women. Voters claiming employment with actual brands as opposed to agencies was greater by half.
Respondents per region equal: 3,625 for Global; 1,595 for US & Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa; and 581 for Latin America.